The digital platform for modern lotteries

PrizeCam combines lottery technology and broadcast quality 3D live rendering technology to deliver stunning experiences at stadiums, on TV or on any "digital real estate".

Fun engagement

Creates fun, enthusiasm and fan engagement at the stadium.

Responsible and safe gambling

Ensures responsible gambling and safe operations as well as enabling relevant authorities efficient supervision and control.

Efficient fund-raising techniques

Enables efficient found-raising techniques and solutions, local and national.

PrizeCam and the company behind

Multilot AS

Norwegian company offering technology for lotteries, raffles and fan engagement at events, stadiums, etc. Multilot has developed patented technology that enables pictures to become lottery or raffle tickets. Combined with 3D live rendering technologies, we create fan engagement, social media traffic growth - and raffle adn lottery renevue.


Service delivered by Multilot as a platform for photo-based sweepstakes, raffles and lotteries:


Petter Danbolt, CEO

Petter joined Multilot AS at the end of 2015. He has a broad background from Media and Technolgy, both from large corporations and small start-ups. He worked in Switzerland, Spain, Germany and the Baltics, in addition to Norway during his ten years with Schibsted ASA, where he was Senior Vice president, and he thereupon served as CEO and Editor-in-Chief of Aller Internett AS in Norway for 7 years, and was Executive Vice President with Aller Media AS.
He also serves as CEO of Multilot AS, the parent company of Photolotto.

Harald A. Lervik, Board Member

Harald has a broad experience within media-, gaming- and sports betting industries. He has founded, and successfully exited several companies, including He is currently involved in a broad portfolio of companies within the IT-, gaming-, sports betting- and lottery industries, both as entrepreneur, director, manager and investor.
He also serves as a Board Member, and is one of the major shareholders, of Multilot AS, the parent company of Photolotto and the holder of the patents, the trademarks and the technolgy behind Photolotto.

Pedro Fasting, Chairman

Pedro has considerable international experience and works with both foreign and Norwegian companies.
He has broad expertise in the media and entertainment industry, in traditional alloy industry and in the renewable energy sector. He also has wide experience in the technology industry.

Finn H. Andreassen, Co-founder

Finn has long and varied top executive experience from the media business. He played a key role in establishing TV2, the first commercial TV channel in Norway, where he served as second-in-command for a decade. He has since held several CEO positions, has been president of the Norwegian Golf Association. Entrepeneur and investor, he now sits on the Board of directos of various tech- and other start-ups.
He also serves as Board member of Multilot AS, the parent company of Photolotto.

Reidar Nordby Jr, Co-founder

Mr. Reidar Nordby, Jr. came into the lottery business in 1988 when he was appointed President & CEO of Norsk Tipping - the Norwegian National Lottery. Under his leadership, Norsk Tipping became one of the most successful lotteries in the world. In 1991 Mr. Nordby was elected into the Executive Committee of Intertoto, the predecessor of the World Lottery Association, which he was later a key person in founding. He was also President of Intertoto European Section and Founding Chairman of Intertoto Security and Risk Management Committee. Under his leadership, Norsk Tipping introduced player registration, which proved to be extremely successful, and today the player card is a crucial tool in the company's responsible gaming and CSR programs.

In 1993, he initiated Viking Lotto, the first multijurisdictional game in Europe, and became its first Chairman.

He became the first elected WLA president in 2000, a position he held until 2006. During his presidency, he initiated several important standards like WLA Best Practice Standards for RFPs and WLA Responsible Gaming Principles.

After leaving Norsk Tipping at the end of 2007, Mr. Nordby has been working with several national and international businesses.

From 2008 to 2016, Mr. Nordby has been a member of Singapore Pools' International Advisory Panel. He is also a Senior Advisor to the management of Kambi Sports Solutions PLC since 2014.

For his contributions to the international lottery world, Mr. Nordby has been awarded the Peter O'Connell Lifetime Lottery Achievement Award, Public Gaming' Lottery Industry Hall of Fame Award and WLA Guy Simonis Lifetime Achievement Award. He has also been appointed Commander of the Polar Star by King Carl Gustaf of Sweden for his work as Consul for Sweden through 20 years.

Magnus Nordby, Board Member

Magnus has more than a decade of experience as a consultant within the lottery and wagering industry. He has been with Multilot since inception and has been actively involved in developing and maintaining Multilot´s intellectual property rights nationally and internationally.
He is CEO of FotoLotto AS, the wholly-owned Norwegian subsidiary of Multilot AS, and is a Board member of Multilot AS.


T: +47 958 71 662


Stortingsgaten 30,
0161 Oslo, Norway

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